Meet the Team

Having been in the industry for over a decade working in a fine dining environment, fast paced branded restaurants, hotels, bars and coffee shops with some of the industry's leading talents Sebastian has seen multiple brands coming to life, being born from an idea in a notebook to a nationwide chain. Proven track record of turning businesses around, subsequently delivering one of the best P&L in a large PLC, improving productivity, profitability and reducing costs. Great motivator and a succession planner. Managed sites with a multi-million turnover in highest customers' turnover sites in Western Europe.

Motivating and forward-thinking operational leader, I’ve built a 19 year career producing results for restaurants and clients within the hospitality industry. I’m known for launching new restaurants, transforming underperforming locations, and expanding franchises. Along the way, I add value for these companies by maximising sales and profits, optimising costs, and driving performance companywide.

I’m able to deliver by remaining versatile and drawing on my years of experience and industry expertise to identify areas in need of change and provide solutions to a complexity of issues and challenges. I dive head first into my roles, providing strategic direction, building and upskilling teams, including upper management, and synchronising service delivery, all while improving operational efficiency.

Selection of Career Achievements:

Building and enhancing brand reputations.
Driving profits and reducing operational overheads.
Increasing customer satisfaction and repeat business.
Underpinning long-term business growth and success.

Dedicated, pragmatic, hands-on, and motivating are some of the ways my operational leadership style has been described by the senior management of the companies I’ve worked for. I look forward to bringing my strengths, sharing my in-depth knowledge, and spearheading business longevity for a company with strong values and ethos.

Jaroslav has over 20 years of hospitality service and management background. He worked in some of the busiest bars in London before he moved into restaurant business and make his way up from FOH staff to the management of some notable establishments in central London and Mayfair.

Last four years before joining Avenue Hospitality Jaroslav led a team of F&B managers for Edinburgh University Students’ Association and for four seasons managed delivery of Edinburgh Fringe festival WET outlets.

Through the years Jaroslav invested a significant amount of time into developing expertise in various fields of hospitality management.

His educational background includes Higher bartending certification, WSET L3 certification, L7 Diploma in Strategic Leadership and Management. 

Jaroslav is Chartered Manager and a member of several professional bodies in the industry.

In Avenue, Jaroslav dedicates his time almost equally to work with clients helping them developing their brand and executing a business strategy for Avenue Hospitality, developing the company internationally.

Lena is experienced Chief Executive Officer with a demonstrated history of working in the food & beverage industry for over 20 years, with offices in Hong Kong and Shanghai, China.

She is highly experienced in building new F&B brand and brand enhancement and developing expandable business models for the fast-growing China market, including chain store management, products development, PR, digital marketing and e-commerce.

Lena is behind launch and management of some now notable Asian brands as KOSMO wellness cafe, HABITU Caffe, HABITU Ristorante, The Coffee Academics, Harakan Japanese Fine Dining, Teppan or Greybox Coffee, just to mention few.

Daniel has more than 20 years of senior leader experience working in the hospitality industry coupled with hands-on operational experience. Daniel believes and has proven the success of a business in achieved through the development of the team, with a strong reputation for change and people leadership. Having managed extensive renovations, re branding, relaunching, opening hotels, restaurants and bars.

Daniel has built up his portfolio of expertise by owning and working in hotels in the UK and internationally (Canada, Dubai, Saudi Arabia) Holding senior roles with Delta Hotels, Sutton Place Hotels, Starwood Hotels and Resorts, Millennium Hotels and Sofitel.

His management experience is diverse covering independent hotels, big box, 4 and 5 star luxury and lifestyle brands which have developed his expertise in new concepts, general management, direction of all hotel operations , brand / service standards , pre – opening, hotel re branding / launches , sales, marketing, procurement, capital project management, budgeting, forecasting, P&L management, compliance, culture and relationship building at all levels, managing owner and asset management relationships.

Since graduating with a BA Hotel Business Management Daniel has had a strong passion for hotels and had spent his entire career in the hospitality industry, he is Six Sigma Green Belt and Kaizen facilitator. Daniel believes in helping businesses be agile and creating a “can do” mindset.

A dedicated Hospitality Consultant with over 30 years in senior management,  combined with hands-on operational experience improving efficiency, customer experience, productivity and organisational consistency. 

Ian has proven success in leading and developing large organisations of over 1400 people in Catering and Retail and driving sales growth and profitability of turnovers in excess of £200m per annum. 

Enthusiastic and with an excellent eye for detail, Ian always makes the clients' objectives the number one priority and uses his experience to identify business problems, minimise costs and consistently deliver projects on time and on budget.

 Franchise and Business Development Consultant Krishma, has 10 years of strong experience in the franchise industry leading, operating, transforming, developing and turning around multiple small franchised businesses by using her diverse skills, restructuring, optimisation, new process and service implementation. Krishma has very quickly been recognised for her efforts, securing her place as a 5 times business awards finalist including: Business Woman of the Year, Entrepreneur of the Year and Best Business Woman in Franchising. Having worked on both sides of the industry, Krishma has a wealth of experience recruiting, training and supporting franchise partners with business development. Krishma specialises in working with start-ups, small businesses and emerging franchisors, mentoring them through the different stages of franchising. Krishma believes the key to building a solid partnership and relationship management is transparency, regular communication and the ability to listen and take action 

An experienced, self-driven and motivated Operations Manager with over 15 years experience within the hospitality sector, who has an excellent track record in developing and motivating multiple teams to achieve goals and results. A passionate and committed leader, with great communication skills to support his team and bring the best out of his people. Always looking for new ideas within the industry to improve both himself and others, whilst being receptive to change, obsessed with customer service, standards and attention to detail with the passion to develop new methods and practices to benefit his business. Most recently has built an expertise in leading on the start up of new restaurants across London, over-seeing the launch of exciting new concepts.

Paul started his journey in the industry 15 years ago and worked his way up to the General Manager in a number of cocktail bars, restaurants and sport bars. His passion has always been cocktails and good quality food. His strong points are Increasing Sales, training and motivating staff & managers, event planning, fixing and controlling stock and wage cost, designing menus. 

Richard has over 30 years of Hospitality experience.Classically trained in some of the finest kitchens including The Ritz Hotel & Brian Turner’s to Michelin Dining across Europe. This led him to open his first restaurant & quickly gain critical acclaim with The Evening Standard and The AA guide for his pioneering Modern British approach. He regularly appeared on the NBC food channel & lectured at catering colleges.

Proven track record on improving all aspects of restaurants operations including financials, kitchen &restaurant design. New concept development, supply chain management. FOH& BOH multi site management, as well as keeping a close eye on current trends.

Pawel has mastered his skills and passion working in the UK and the USA. He has managed some of the busiest restaurants in central London, creating a very strong, excellent reputation in the city for being reliable, creative and always up for a new challenge. He has created a range of menus for different venues and knows all the major suppliers in the Country.

"A career hospitality professional with over 20 years experience.

I have successfully managed all aspects of the industry from the branded market to independent fine dining, B&I (contract catering) and events, to group - retail operations management.

Born in London, a self-confessed "foody" and an avid, international traveller (always driven by food!)".

Megan has 10 years of experience across the hospitality industry in the US, UK and Portugal. She is both classically trained in the culinary arts and educated in nutrition and business. Her professional career was quickly established with experience in luxury catering, Michelin Star restaurants and luxury hotels. She spent three years with The Fairmont Hotel Group around the US and in the UK, most recently at The Savoy. Megan held positions running FOH operations, developing restaurant menus and leading multiple kitchen teams, all of which cultivated a thorough understanding of the restaurant industry as a whole. She specialises in menu development and nutrition consulting, using her American perspective and varied experience to provide a well-rounded approach to every project.