“Don’t hire people to fill a position, select people to fulfill a dream and to serve a purpose.”

Trust, Integrity, Transparency, Quality, Delivery.



Having been in the industry for over a decade working in a fine dining environment, fast paced branded restaurants, hotels, bars and coffee shops with some of the industry's leading talents Sebastian has seen multiple brands coming to life, being born from an idea in a notebook to a nationwide chain. Proven track record of turning businesses around, subsequently delivering one of the best P&L in a large PLC, improving productivity, profitability and reducing costs. Great motivator and a succession planner. Managed sites with a multi-million turnover in highest customers' turnover sites in Western Europe.



 An accomplished franchise business consultant with over 20 years’ experience. Currently employed on a contract basis as an advisor for a number of well-established companies to head up projects.  Full Involvement from concept to launch and on occasion flotation.   International experience and a proven track record in growing businesses and franchising companies. Analysis of external/internal company functions, KPIs, people development, succession planning and ensuring best practices are adhered to, bringing business to business. 



 A motivating and forward-thinking operational leader, I’ve built a 19 year career producing results for restaurants and clients within the hospitality industry. I’m known for launching new restaurants, transforming underperforming locations, and expanding franchises. Along the way, I add value for these companies by maximising sales and profits, optimising costs, and driving performance companywide.   I’m able to deliver by remaining versatile and drawing on my years of experience and industry expertise to identify areas in need of change and provide solutions to a complexity of issues and challenges. I dive head first into my roles, providing strategic direction, building and upskilling teams, including upper management, and synchronising service delivery, all while improving operational efficiency.   Selection of Career Achievements:  

  • Building and enhancing brand reputations.
  • Driving profits and reducing operational overheads.
  • Increasing customer satisfaction and repeat business.
  • Underpinning long-term business growth and success. 

Dedicated, pragmatic, hands-on, and motivating are some of the ways my operational leadership style has been described by the senior management of the companies I’ve worked for. I look forward to bringing my strengths, sharing my in-depth knowledge, and spearheading business longevity for a company with strong values and ethos.   



Pawel has mastered his skills and passion working in the UK and the USA. He has managed some of the busiest restaurants in central London, creating a very strong, excellent reputation in the city for being reliable, creative and always up for a new challenge. He has created a range of menus for different venues and knows all the major suppliers in the Country.

Richard Coates


Richard has over 30 years of Hospitality experience.Classically trained in some of the finest kitchens including The Ritz Hotel & Brian Turner’s to Michelin Dining across Europe. This led him to open his first restaurant & quickly gain critical acclaim with The Evening Standard and The AA guide for his pioneering Modern British approach. He regularly appeared on the NBC food channel & lectured at catering colleges.


Proven track record on improving all aspects of restaurants operations including financials, kitchen &restaurant design. New concept development, supply chain management. FOH& BOH multi site management, as well as keeping a close eye on current trends.



Paul started his journey in the industry 15 years ago and worked his way up to the General Manager in a number of cocktail bars, restaurants and sport bars. His passion has always been cocktails and good quality food. His strong points are Increasing Sales, training and motivating staff & managers, event planning, fixing and controlling stock and wage cost, designing menus. 

Krishma Vaghela


 Franchise and Business Development Consultant Krishma, has 10 years of strong experience in the franchise industry leading, operating, transforming, developing and turning around multiple small franchised businesses by using her diverse skills, restructuring, optimisation, new process and service implementation. Krishma has very quickly been recognised for her efforts, securing her place as a 5 times business awards finalist including: Business Woman of the Year, Entrepreneur of the Year and Best Business Woman in Franchising. Having worked on both sides of the industry, Krishma has a wealth of experience recruiting, training and supporting franchise partners with business development. Krishma specialises in working with start-ups, small businesses and emerging franchisors, mentoring them through the different stages of franchising. Krishma believes the key to building a solid partnership and relationship management is transparency, regular communication and the ability to listen and take action 

Ian Thomson



A dedicated Hospitality Consultant with over 30 years’ Senior Management experience within the Hospitality & Leisure sector.

Proven success in identifying business problems, formulating plans, and implementing effective sales and marketing strategies to enhance profitability. Instrumental in directing multi-disciplinary teams in multi-faceted businesses to deliver projects on time, budget, and as per requirements. Demonstrated ability in leading and developing teams, implementing sales and marketing strategies to exceed corporate objectives and build customer loyalty through delivery of exceptional customer experience. Recognised for decreasing costs and maximising success through strategic analysis. Impeccable reputation for building partnerships with leaders to effectively bridge the gap between operational decisions and financial targets.

Enthusiastic with an excellent eye for detail & driving operational standards & service, with a proven track record offering advice and guidance, the client’s objectives are the number one priority, working together to achieve their goals, increase profits and overall performance.

Whenever required, we refer to our network of freelancers, who have passed our screening and interview process to ensure they fall under the same values we find to be of utmost importance across our team, ensuring that here at Avenue, we have an expert for every job our clients need to get done.

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